Sony is the name in the field of entertainment one can bank upon. This Japanese company is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Sony is one of the most comprehensive entertainment company in the world that has gripped the Indian market too with its variety of high quality products.
To alter the whole experience of television viewing, Sony has a wide range of televisions catering to all segments and pockets. For techno savvy enthusiasts, cutting edge LCD TVs, while for conventional viewers they have a range of simple yet very functional CRTs. On the back of technology, picture quality and design, Sony introduced 3D TV in India. LED technology based Bravia LCD TVs are the true flag bearers of the make. believe attitude of Sony. Sony LED back light TV gives better contrast for deeper blacks and crispier bright colours thus offering the most stunning images in clear and sharp video quality.
Sony television provided a breakthrough by bringing Internet content to TV with BRAVIA Internet Video that allows quick access to some of the very popular websites like YouTube, Facebook, Yahoo and many more. Indeed the world has shrunk to our drawing rooms with BRAVIA Internet widgets.
The company boasts of high performance, monolithic design and the revolutionary BRAVIA Engine 3 that provide maximum picture quality in full high definition of 1080 resolution. Motion flow technology ranging from 100Hz to 200Hz with image blur reduction makes sports & action scenes come alive and changes in entirety the experience of watching television.
The latest range of TV’s also come enabled with MPEG noise reduction and intelligent picture plus which considerably reduce noise that is normally found in many scenes and produces pictures that are much clear and noise-free giving a realistic viewing experience. With 24 new models in NX, EX & BX series and screen sizes varying from 22 to 60 inches, Sony hopes to rule the living room by delivering TVs that look good and perform well. With a full drawn strategy to capture 30% market of the Indian LCD segment, Sony indeed has big plans, but the Indian consumer is not easy to please.
Sony might face tough competition as far as the pricing is concerned. However, the company claims that the product they offer is the best; hence price is on the higher side.
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